YO-YO - Simba Dickie Group


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YO-YO, the custom magazine of Simba Dickie Group, delivers exciting insights into the toy industry and looks behind the scenes of the family-owned company from Fuerth - a town in Bavaria, Germany. In addition, readers find interesting industry trends and current news.

The iPad edition of the YO-YO magazine is published in addition to the printed magazine. On the iPad, YO-YO offers additional content and multimedia elements - e.g. slideshows, videos and audio.

The magazine navigation uses all the known features of the iPad interface. With direct links readers can have quick access to any given article.